PharmDGuru: #clopidogrel New #Generic Status Could Be Boon for Patients, starts tomorrow http://t.co/Qu6SBaZO

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Coffee drinkers are getting a bit more reassurance that their beverage of choice may not be bad for them, and might even be linked to living longer.</img>
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Healthy food isn't necessarily more expensive than junk food, according to a new government report.</img>
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Here's what's making health news this morning:New Bid to Prevent Alzheimer's Early (WSJ): An Alzheimer's drug to be tested mostly on an extended family predisposed to the disease will mark the first large-scale trial of an experimental treatment on people who don't yet show signs of memory loss.Cardinal Health Settles With U.S. Over Pills (WSJ): The U.S. government on Tuesday settled with Cardinal Health over allegations the company distributed large quantities of addictive pain pills in Florida, backing away from a legal showdown over the pharmacy industry's responsibility for what officials call the country's deadliest drug problem.</img>
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PharmDGuru: http://t.co/PSdqlWNE Early #Biomarker Found for #PancreaticCancer

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OpenQ for Salesforce now on Salesforce.com App Exchange

OpenQ for Salesforce on the Salesforce.com App Exchange Delivers the Power of Social, Mobile and Open Cloud Technologies to Transform Customers into Social Enterprises

Charlottesville, VA – May 16, 2012 – OpenQ, the leading solutions provider for enabling compliant collaboration with medical networks, announces the addition of OpenQ’s App on the Salesforce.com App Exchange. OpenQ’s integrated solution provides a comprehensive suite of tools for pharmaceutical, biotech and medical device companies seeking to collaborate with external Key Opinion Leaders (KOLs), consultants, researchers, customers and other stakeholders through interactions.

Only OpenQ designs and builds solutions specifically for life sciences companies to compliantly and effectively build relationships between their field personnel, Medical Science Liaisons (MSLs) and other collaborators to identify and develop business critical, yet highly scrutinized, interactions.

“OpenQ for Salesforce now available on the App Exchange demonstrates our commitment to delivering compliant customer solutions for mobile-social interactions with key opinion leaders and thought leaders in the pharmaceutical, biotech and medical device industries,” said Otavio Freire, Chief Technology Officer, OpenQ.

The Power of Social, Mobile, Open and Compliant

OpenQ delivers powerful tools to navigate the professional social networks among healthcare professionals (HCPs) and identify the most influential key opinion leaders. Built-in access to comprehensive biographical data, such as affiliation and clinical information, is available to promote effective engagement.

Product Key Features

Rather than providing a disparate group of software tools for specific tasks, OpenQ for Salesforce provides a comprehensive app which includes functionality to identify key opinion leaders; review their professional profiles; and plan, manage and measure the resulting engagement. OpenQ’s data offerings are seamlessly tied into the platform. For example, new stakeholder and network profiles can be easily discovered within the provided identification and search tools. Once identified, all stakeholder and network information automatically becomes part of the customer’s private repository. Built-in reports and an ad-hoc reporting engine provide a powerful lens for analyzing the data captured by the system.

About the Force.com AppExchange:

Enterprise apps built on the Force.com platform can be distributed and marketed through the Salesforce.com AppExchange http://www.salesforce.com/appexchange/.
Salesforce, Dreamforce, Force.com, Heroku, AppExchange, Database.com and others are trademarks of Salesforce.com, Inc.

About OpenQ:

Based in Charlottesville, Virginia, OpenQ helps Life Sciences companies harness the power of medical networks to reach healthcare providers (HCPs) compliantly and efficiently. OpenQ’s solutions combine Big Data with expert validation and software applications to deliver actionable information that mitigates compliance risks, while leveraging the latest cloud-based and mobile applications to improve compliant medical network access, collaboration and management. The Company offers award-winning solutions for KOL Management, Medical Affairs Programs, Study Management & Grant Funding, and Speaker Programs. To learn more about OpenQ’s offerings, visit www.OpenQ.com.

Contact: Tracy England, Vice President, Marketing, OpenQ 434-466-8078 or tracye@openq.com

OpenQ Inc.
410A E. Main St. Charlottesville, VA 22902
Phone: 434.207.4265
© 2012 OpenQ, Inc.

Memory-foam mattresses are the fastest-growing category of mattresses, but for some buyers, there's a tradeoff....</img>
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PharmDGuru: http://t.co/HPTK8xXh HHS announces new #Alzheimers plan

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The US National Institutes of Health launches a clinical study on a drug that doctors hope could stop the debilitating condition that leads to memory loss

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One of the country’s largest pharmaceutical wholesalers agreed to suspend shipments from one its distribution centres as ordered by the Drug Enforcement Agency

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Move comes amid flurry of pharma M&A activity as analysts value US drugmaker at about $3.5bn, with first-round bids expected in next two weeks

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Cheaper genome sequencing means relatively soon you may get a chance to find your risks for different diseases. But do you really want to know? </img>
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Here's what's making health news this morning: Websites Use DNA to Create Family Trees (WSJ): Detailed maps of the human genome have become less expensive, and they're going social, enabling users to build personal online networks that become more useful as more people sign up. Ancestry.com, a genealogy website with about 1.9 million subscribers, rolled out a $99 DNA service that lets users compare points on their own genome with others. Making Gene Mapping Part of Everyday Care (WSJ): The cost of mapping a person's full genetic profile has been dropping quickly. Now, doctors are struggling with a new question: how to use the information to improve people's health. </img>
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If the relationship between marketers and commercial analytics is leveraged properly, it can help marketers make more informed strategic decisions for their brands.

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Parallel trade is said to be creating shortages in the UK, according to the All Party Pharmacy Group

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