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DTC Marketing

DTC Marketing Discussions related to direct-to-consumer marketing and advertising.

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Views: 12,780 Announcement: Welcome! 4th January 2007 pmnadmin (Administrator)
	Rating Thread / Thread Starter	Last Post	Replies	Views
	Drug Marketers: An Endangered Species Bob Ehrlich	13th August 2010 07:06 PM by Bob Ehrlich	0	129
	GAO Report on Misleading DTC from DNA Test Companies Pharma Newshound	26th July 2010 06:00 AM by Pharma Newshound	0	379
	Just Say No to Drug Ads, Say Some Lawmakers Pharma Newshound	19th July 2010 05:07 PM by thad99	1	1,050
	Some statistics on healthcare marketing Richard Meyer	16th July 2010 12:20 AM by kerry47	1	201
	Overvaluing social media Richard Meyer	16th July 2010 12:19 AM by kerry47	1	160
	Avandia Fallout: What you should know as a marketer Richard Meyer	12th July 2010 11:03 AM by Richard Meyer	0	148
	Is the entire system is corrupt to the extent that we can?t trust the data ? Richard Meyer	10th July 2010 09:15 AM by Richard Meyer	0	156
	A response to John Lechleiter on America's Growing Innovation Gap Richard Meyer	9th July 2010 01:58 PM by Richard Meyer	0	180
	Weekly mash-up of healthcare information Richard Meyer	9th July 2010 10:32 AM by Richard Meyer	0	115
	Companies don?t ?own? their brand, especially on Facebook Richard Meyer	8th July 2010 08:42 AM by Richard Meyer	0	138
	Thinking outside the box: Innovation in DTC marketing Richard Meyer	7th July 2010 09:33 AM by Richard Meyer	0	141
	The tough choice pharma marketers have make Richard Meyer	5th July 2010 06:17 PM by Richard Meyer	0	137
	Is it depression campaign launches this week on the Web Richard Meyer	5th July 2010 10:13 AM by Richard Meyer	0	129
	Excuse me, the tactic has to be valuable to patients to be effective Richard Meyer	2nd July 2010 08:31 AM by Richard Meyer	0	160
	Using transparency as the means to restore patient trust Richard Meyer	1st July 2010 11:53 AM by Richard Meyer	0	148
	Establishing trust with a skeptical public Richard Meyer	1st July 2010 08:23 AM by Richard Meyer	0	130
	Some research fidingings: Physicians Richard Meyer	30th June 2010 08:59 AM by Richard Meyer	0	155
	The danger of the Internet to inform and unite angry patients Richard Meyer	29th June 2010 09:29 AM by Richard Meyer	0	151
	Is pharma willing to take risks in social media marketing and learn from their mistak Richard Meyer	28th June 2010 10:54 AM by Richard Meyer	0	131
	What consumers and patients want in DTC TV ads Richard Meyer	26th June 2010 09:15 AM by Richard Meyer	0	177

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