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Old 27th May 2009, 07:53 AM
Pharma Newshound Pharma Newshound is offline
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Default Kevin Nalty Appointed Chief Strategy Officer, HITVIEWS

Source: Press Release

New York, NY (PRWEB) May 27, 2009 -- HITVIEWS, the first company to recognize the power of online WebStars to generate positive business results for brands, signs Kevin Nalty as its Chief Strategy Officer. He will be responsible for continuing HITVIEWS' aggressive entry into the marketplace. Sales tactics, marketing rollouts, public relations and industry relations will be his responsibility.

Mr. Nalty has an unusual perspective on the power of online video entertainment. In addition to a career focused on digital marketing, he also is a WebStar. Performing as "Nalts" he has produced and starred in over 800 videos. His videos have been seen more than 73 million times, and aired on networks like CNN, ABC, BBC, and Fox.

"Listening to Kevin Nalty talk about the power of online video marketing is inspiring to our clients and prospective clients. He has extraordinary marketing experience at the highest corporate levels working for the most demanding clients. HITVIEWS is very lucky to have his leadership." Says Walter Sabo, CEO and co-founder of HITVIEWS.

Kevin Nalty recently left his position at Merck to pursuit his passion for online video entertainment. Having blogged about the online video space for three years at willvideoforfood.com, and vastly published in the areas of online-marketing, he helped create the public's fascination with user-generated content, which can be found on over thirty-five websites. He will continue to make his unique, compelling videos for his dedicated fans.

As "Nalts" he has integrated messaging within his video shows for brands such as Fox Television network, Reader's Digest and Microsoft - all through HITVIEWS. His Reader's Digest video is one of the most-viewed Hitviews videos of all time with approximately 700,000 views.

Mr. Nalty's professional background also includes five years at Johnson & Johnson, where he led interactive marketing in the global communications group and helped develop the company's first policies and programs in social media. He was in charge of business development for KPMG Consulting, and worked in the first interactive agencies, including Qwest and Frontier Media Group. There he helped grow large accounts and strategy in online advertising, customer relationship management, and search-engine optimization. He has an undergraduate degree from Georgetown, and MBA in marketing and entrepreneurship from Babson College of Boston.

Contact:
Joe Bednar, 646-722-8165
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