Pharma Marketing News
News & Views for
Responsible Marketers


Messages from Our Sponsors

Pharma Glossary


Pharmaguy's Picks



Pharma Marketing Network Curated Content Forums
The Leading Online Source of Curated Content for Pharmaceutical Marketing Experts
Newsletter | Conferences | Podcasts | Glossary | Surveys | Blog | Advertising Information | Contact Us


"Must Read Blog for Insiders." -- Wall Street Journal
Pharma Marketing News
Current Issue of Pharma Marketing News Available!

Search the Entire Pharma Marketing Forums Site

Go Back   Pharma Marketing Network Curated Content > Pharmaceutical Marketing & Communications > Internet and Social Media Marketing

Internet and Social Media Marketing Topics & news related to pharma marketing via the Internet in general and social media in particular.

Reply
 
Thread Tools Rate Thread Display Modes
  #1  
Old 10th February 2011, 02:14 PM
Pharma Newshound Pharma Newshound is offline
News Gatherer
 
Join Date: Dec 2007
Location: USA
Posts: 11,016
Default AZ White Paper: Social Media in the Pharmaceutical Industry

Source: AZ Health Connections Blog

AstraZeneca released a white paper today [see attached pdf file] that examines the pharmaceutical industry’s use of social media to discuss medicines and diseases, while taking a look at the roles – current and future – the industry and the Food and Drug Administration should play in these ever growing communication channels.

Two primary themes are captured in the paper:

1. Social media is a fundamental part of advancing public health.

2. Pharmaceutical companies have a responsibility to engage more fully in social media.

The paper includes the thoughts of patients, health advocates, former government officials, bloggers and others who participated in a roundtable discussion that AstraZeneca convened late last year. The discussion, which was facilitated by members of Google’s Health Industry Team, sought specific feedback on AstraZeneca’s social media principles – and included considerable discussion on the social media guidelines expected to be released by the FDA later this year.

As we await the FDA guidelines, AstraZeneca intends to continue engaging in social media – including through this blog, Twitter and Facebook. Looking ahead, we plan to work within the regulatory framework to ensure we are viewed as a trusted source of information about our medicines in the social media space.
Attached Files
File Type: pdf AZ_Social_Media_White_Paper.pdf (106.8 KB, 1898 views)
__________________
Pharma Newshound
"I sift through the news so you don't have to!"


Please take the PMN Forums Visitor Survey and help us provide a better experience. It will only take 1 minute of your time.

Got news? Tell me about it:
newshound@forums.pharma-mkting.com
Reply With Quote
  #2  
Old 18th March 2011, 05:40 PM
LloydFraser62
 
Posts: n/a
Default

Very helpful white paper indeed. I hope some other members of the forum will find it since they've been asking for such information for a while.
Reply With Quote
Reply


Thread Tools
Display Modes Rate This Thread
Rate This Thread:

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump


All times are GMT -5. The time now is 01:41 AM.


Powered by vBulletin® Version 3.6.4
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
(c) 2014, Pharma Marketing Network. All rights reserved.