Pfizer's Social Media "Playbook"

[pharmaguy]

Source: Anonymous

See PDF file attached.

This document does NOT include some sections that were described by Kate Bird, Pfizer’s director of digital communications strategy, in her BlogWell presentation; ie, samples and “watch-outs,” links to all Pfizer channels, and examples of best and “next practices.” Bird described the Playbook as being "supplemental" to a longer, more formal social media policy. The document I have may actually be this "formal social media policy" rather than the playbook itself.

For an analysis, see this Pharma Marketing Blog post.

Nice to see a company as regulated as Pfizer integrating social media into their departments, cross-functionally. This is exactly the kind of good example we need to get more of this year, in order to really hit the point of having a sound social media strategy home. In my opinion, one very important aspect of a reasonable social media strategy is to remember that the employees operating under a brand are also members of the audience, and can have a notable positive impact on the social media presence of their employer - especially if this is explicitly engouraged.