Pharma Marketing News
News & Views for
Responsible Marketers

Messages from Our Sponsors

Pharma Glossary

Pharmaguy's Picks

Pharma Marketing Network Curated Content Forums
The Leading Online Source of Curated Content for Pharmaceutical Marketing Experts
Newsletter | Conferences | Podcasts | Glossary | Surveys | Blog | Advertising Information | Contact Us

"Must Read Blog for Insiders." -- Wall Street Journal
Pharma Marketing News
Current Issue of Pharma Marketing News Available!

Search the Entire Pharma Marketing Forums Site

Go Back   Pharma Marketing Network Curated Content > News & Views > Industry News

Industry News Pharmaceutical industry news from newsfeeds, press releases, news stories, etc.

Thread Tools Rate Thread Display Modes
Old 15th July 2011, 07:34 AM
pharmaguy's Avatar
pharmaguy pharmaguy is offline
Platinum Member
Join Date: Dec 2009
Location: USA
Posts: 394
Default Pfizer's Social Media "Playbook"

Source: Anonymous

See PDF file attached.

This document does NOT include some sections that were described by Kate Bird, Pfizer’s director of digital communications strategy, in her BlogWell presentation; ie, samples and “watch-outs,” links to all Pfizer channels, and examples of best and “next practices.” Bird described the Playbook as being "supplemental" to a longer, more formal social media policy. The document I have may actually be this "formal social media policy" rather than the playbook itself.

For an analysis, see this Pharma Marketing Blog post.
Attached Files
File Type: pdf Pfizer-SM-Playbook.pdf (180.1 KB, 30320 views)
Pharmaguy(tm) is a Pharma Marketing Pundit & Critic, Blogger & Publisher of Pharma Marketing News

Follow me on TWITTER:

On the web:
Reply With Quote
Old 15th September 2011, 08:28 AM
Kalinda Sarma
Posts: n/a

Nice to see a company as regulated as Pfizer integrating social media into their departments, cross-functionally. This is exactly the kind of good example we need to get more of this year, in order to really hit the point of having a sound social media strategy home. In my opinion, one very important aspect of a reasonable social media strategy is to remember that the employees operating under a brand are also members of the audience, and can have a notable positive impact on the social media presence of their employer - especially if this is explicitly engouraged.
Reply With Quote

Thread Tools
Display Modes Rate This Thread
Rate This Thread:

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

All times are GMT -5. The time now is 11:09 PM.

Powered by vBulletin® Version 3.6.4
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
(c) 2014, Pharma Marketing Network. All rights reserved.