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Washington's Impact on Healthcare and Pharma Industry News from the White House and Congress that is of importance to the pharmaceutical and healthcare industries.

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Old 5th December 2011, 09:51 AM
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Default Nci Launches Smoking Cessation Support For Teens

Source: NIH News Release

U.S. Department of Health and Human Services
NATIONAL INSTITUTES OF HEALTH NIH News
National Cancer Institute (NCI) <http://www.nci.nih.gov>
For Immediate Release: Monday, December 5, 2011

CONTACT: NCI Office of Media Relations, 301- 496-6641 ,<e-mail: ncipressofficers@mail.nih.gov>

NCI LAUNCHES SMOKING CESSATION SUPPORT FOR TEENS

A new effort to help teens quit smoking will use one of today's teen's most constant companions -- the mobile phone. Developed by smoking cessation experts, SmokefreeTXT is a free text message cessation service that provides 24/7 encouragement, advice, and tips to teens trying to quit smoking. The initiative is led by the National Cancer Institute (NCI), part of the National Institutes of Health.

Once they sign up, teens receive text messages timed according to their selected quit date. Following their quit date, they will continue receiving texts for up to six weeks -- a critical piece of the SmokefreeTXT service, as research shows that cessation support continues to be important beyond the first few weeks of quitting. Teens can sign up online at <teen.smokefree.gov> or text QUIT to iQUIT (47848).

Nearly 20 percent of teens are current smokers, and most will continue smoking into adulthood unless efforts are made to help them quit now. Many teens want to quit, but few use evidence-based cessation resources to support their quit attempts. By connecting with teen smokers on their mobile phones, NCI hopes to more effectively engage young people in quitting with proven cessation tools and strategies.

SmokefreeTXT is a key component of the U.S. Department of Health and Human Services' efforts to develop mobile health programs and is one of the core features of the new Smokefree Teen initiative (teen.smokefree.gov), an extension of NCI's smoking cessation website, <smokefree.gov>. Along with SmokefreeTXT, Smokefree Teen offers several social media pages to connect teens with cessation tools. In January 2012, Smokefree Teen will launch a free smartphone application, QuitSTART
-- an interactive quit guide for teens that delivers cessation and mood management tips, tracks cravings, and monitors quit attempts.

"With 75 percent of youths between the ages of 12 and 17 owning a cell phone, there is immense potential for mobile technologies to affect health awareness and behavior change among teens," said Erik Augustson, Ph.D., a behavioral scientist in NCI's Tobacco Control Research Branch.

To learn more about Smokefree Teen and SmokefreeTXT, visit <http://teen.smokefree.gov>.

About the National Cancer Institute (NCI): NCI leads the National Cancer Program and the NIH effort to dramatically reduce the burden of cancer and improve the lives of cancer patients and their families, through research into prevention and cancer biology, the development of new interventions, and the training and mentoring of new researchers. For more information about cancer, please visit the NCI Web site at <www.cancer.gov> or call NCI's Cancer Information Service at 1-800-4-CANCER (1-800-422-6237).

About the National Institutes of Health (NIH): NIH, the nation's medical research agency, includes 27 Institutes and Centers and is a component of the U.S. Department of Health and Human Services. NIH is the primary federal agency conducting and supporting basic, clinical, and translational medical research, and is investigating the causes, treatments, and cures for both common and rare diseases. For more information about NIH and its programs, visit <www.nih.gov>.

NIH...Turning Discovery into Health
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