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Internet and Social Media Marketing Topics & news related to pharma marketing via the Internet in general and social media in particular.

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Old 21st December 2011, 12:31 PM
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JohnMack JohnMack is offline
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Default Open access social media guidelines for pharma

Source: Webicina

{See attached document}

As FDA doesnít seem to be ready right now, I launched this project to create collaboratively an open-access set of guidelines that pharma companies could use for free and personalize for their own needs and preferences. I believe we (medical professionals and patients) have to know how the pharma sector do use and should not use social media and vice versa.

Letís get together and please let me know if you would like to contribute to that. Webicina.com is happy to host the platform on which we can create this guide.

Scope: This is "the key principles in a manifesto type document" which can be the overview for Pharma to follow. This should not be technology specific but should be just the main principles (protect patients, keep healthcare professionals informed, be transparent, report the Adverse Events you see, follow applicable codes and regulations, etc).

The proposed timeline:
1) Announcement and first links collected (end of June): DONE
2) Adding negative and positive examples about pharma use of social media to each platform from Twitter to Facebook (end of July): DONE
3) Putting together the first versions of core principles (early December): The first version is published as PDF: http://www.webicina.com/solutions/pharmaSM/
4) Collecting feedback and comments.
Attached Files
File Type: pdf WebicinaPharmaSMGuidelines_Dec2011.pdf (747.9 KB, 195 views)
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