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Internet and Social Media Marketing Topics & news related to pharma marketing via the Internet in general and social media in particular.

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Old 10th January 2012, 01:29 PM
Pharma Newshound Pharma Newshound is offline
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Default Times Square TheraMax Social Media Case Study

Source: Press Release

A Social Media Strategy in Times Square Boasts Great Results for TheraMax Cold and Flu

(New York, NY) – TheraBiogen Inc. (TRAB:OTCBB), creator of TheraMaxtm Cold and Flu utilized the busy holiday season underneath their billboard in Times Square to implement a social media case study on their breakthrough new product.

A reporter in Times Square gathered over 200 random people and allowed them to try TheraMaxtm Cold and Flu right on the spot. The results provided would give a non-biased, random and unscripted evaluation of the product and the results it provided.

These results came in the cold New York weather when flu and cold symptoms are rampant and pollution is high. The overall consensus was, “It really works.”

One Australian family who came to New York said “That’s Fantastic, it’s the first time I can breathe since I’ve arrived here… I love it” and his son had this to say “That seriously feels so good, it seriously feels so much better.”

These comments come just moments after trying the product for the first time.

Videos from the TheraMax “No Cold Here – Times Square, NYC” promotion will be uploaded to the Thera Maxtm Facebook and YouTube pages starting January 4, 2012. On February 1, 2012, one Grand Prize Winner will be selected at random to receive a TheraMax customized iPad2. Some of our other favorite videos will be selected to receive free Thera Maxtm products.

The TheraMax Facebook, Twitter, and YouTube pages are easy ways for social media users to learn about today’s newest, super-smart cold and flu nasal spray – TheraMax Relief, and to show their friends and family that due to TheraMax there is “No Cold Here”.

By using social media to solidify their strategy, they have effectively found a new way to utilize this growing trend not only for marketing research and product studies, but to get up close and personal with their consumers across the globe and hear what they have to say as well.

TheraMax offers a better non-zinc alternative to cold and flu medications known to cause adverse side effects, especially with use of nasal sprays. TheraMax Cold and Flu is an all-natural, non-addictive, over-the-counter cold and flu relief agent which aids in relief to cold and flu sufferers.

“We have received outstanding results from the case study, and now we’re excited to see what our Facebook fans will provide us, as their feedback is very valuable to us and our future marketing plans,” comments CEO Kelly Hickel. The case study was implemented for TheraBiogen by MDM Worldwide Solutions in NY, NY. MDM has also been engaged to develop TheraBiogen’s web platforms.

The product is currently sold in over 12,000 locations in the U.S. With over 50 million Americans contracting the flu each year, consumer demand for a homeopathic, non-zinc remedy in the 2.5 billion dollar market for cold and flu products, TheraMax™ could become the preferred product for over-the-counter medications.

The product is a homeopathic remedy of ingredients pre-approved by the FDA (Food and Drug Administration). Independent studies suggest the product provides temporary relief of common cold and flu ailments such as sneezing, runny nose, itchy/watery eyes, nasal congestion, and sinus pressure.

Safe Harbor Statement

This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21 E of the Securities Exchange Act of 1934, as amended. Investors are cautioned that these forward-looking statements involve uncertainties and risk that could cause actual performance and results of operations to differ materially from those anticipated. These risks are set forth in the TheraBiogen, Inc.’s most recently filed Form 10-K and Form 10-Q reports. TheraBiogen, Inc. assumes no obligation to update the statements contained in this release except as required by applicable securities laws disclosure rules.

For more information visit

Representatives at TheraMax Cold and Flu are available for interviews. Please contact Megale Public Relations, Shannon Rose, at (347) 92-STARS or (347) 927-8277, Email:
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