Click Here to take our survey.
The Leading Online Community of Pharmaceutical Marketing Experts
Newsletter | Conferences | Podcasts | Glossary | Surveys | Blog | Advertising Information | Contact Us
 "Must Read Blog for Insiders." -- Wall Street Journal |
 Current Issue of Pharma Marketing News Available!
Search the Entire Pharma Marketing Forums Site
|
|
|||||||
| Physician Marketing, Sales, & Education Topics related to pharma's communications with physicians, including marketing, sales, and support of symposia and continuing medical eduaction (CME) |
 |
|
|
Thread Tools |
Rating: 
|
Display Modes |
|
#1
14th March 2012, 02:07 PM
|
|||
|
|||
2011 U.S. Pharma Company Promotion Spending
Source: SK&A, A Cegedim Company
Drug manufacturers spent about $29 billion on promotion last year, according to Cegedim Strategic Data. Use this report to understand current promotional spending trends by marketing channels and therapeutic classes, and the latest e-detailing trends. Compare your marketing budget allocation against the top brands promoted in 2011.
See report attached.
__________________
Pharma Newshound "I sift through the news so you don't have to!" Please take the PMN Forums Visitor Survey and help us provide a better experience. It will only take 1 minute of your time. Got news? Tell me about it: newshound@forums.pharma-mkting.com Last edited by Pharma Newshound : 14th March 2012 at 02:11 PM. 
|
|
«
Previous Thread
|
Next Thread
»
| Thread Tools | |
| Display Modes | Rate This Thread |
Linear Mode
|
|
All times are GMT -4. The time now is 07:53 PM.