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Physician Marketing, Sales, & Education Topics related to pharma's communications with physicians, including marketing, sales, and support of symposia and continuing medical eduaction (CME)

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Old 14th March 2012, 01:07 PM
Pharma Newshound Pharma Newshound is offline
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Join Date: Dec 2007
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Default 2011 U.S. Pharma Company Promotion Spending

Source: SK&A, A Cegedim Company

Drug manufacturers spent about $29 billion on promotion last year, according to Cegedim Strategic Data. Use this report to understand current promotional spending trends by marketing channels and therapeutic classes, and the latest e-detailing trends. Compare your marketing budget allocation against the top brands promoted in 2011.
  • Promotion Spending by Therapeutic Class
  • Promotion Spending Trends by Marketing Channel
  • Top 10 Drug Brands Promoted During 2011
  • Boehringer Ingelheim Introduces Pradaxa for Stroke Prevention
  • Top 10 Products Promoted in the E-Detailing Channel

See report attached.
Attached Files
File Type: pdf 2011_promotional_spending.pdf (531.2 KB, 1277 views)
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Last edited by Pharma Newshound : 14th March 2012 at 01:11 PM.
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