Pharma Marketing News
News & Views for
Responsible Marketers


Messages from Our Sponsors

Pharma Glossary


Pharmaguy's Picks



Pharma Marketing Network Curated Content Forums
The Leading Online Source of Curated Content for Pharmaceutical Marketing Experts
Newsletter | Conferences | Podcasts | Glossary | Surveys | Blog | Advertising Information | Contact Us


"Must Read Blog for Insiders." -- Wall Street Journal
Pharma Marketing News
Current Issue of Pharma Marketing News Available!

Search the Entire Pharma Marketing Forums Site

Go Back   Pharma Marketing Network Curated Content > Pharmaceutical Marketing & Communications > Physician Marketing, Sales, & Education

Physician Marketing, Sales, & Education Topics related to pharma's communications with physicians, including marketing, sales, and support of symposia and continuing medical eduaction (CME)

Reply
 
Thread Tools Rating: Thread Rating: 1 votes, 5.00 average. Display Modes
  #1  
Old 17th August 2008, 05:43 PM
JohnMack's Avatar
JohnMack JohnMack is offline
Platinum Member
 
Join Date: Jan 2007
Location: Newtown, PA
Posts: 5,229
Default Should Free Drug Samples Be Banned?

Free Drug Samples:
The Sales Rep's Last Great Hope?
Survey Results and Discussion of Issues


According to some sales reps, as of Jan 1 2009 -- when PhRMA's new Code on Interactions with Healthcare Professionals becomes effective -- pharmaceutical reps will no longer be "permitted" to deliver any marketing materials to healthcare professionals, which would make free drug samples the only real form of in-office marketing.

Obviously, sales reps consider free drug samples an important marketing tactic that they can employ to gain access to physicians. In 2005, the pharmaceutical industry distributed more than $18 billion worth of drug samples.

But critics are concerned that drug samples increase costs, raise questions about the appropriateness of treatment choices, and create real or perceived conflicts of interest in the medical profession.

Between August 16, 2008 and November 13, 2008, Pharma Marketing News hosted a "Pharmaceutical Sampling Practices Survey" that asked respondents their opinions of drug sampling issues and whether or not the distribution of free drug samples should be banned. The results of this survey are summarized in this article.

Topic headings include:
  • Physicians Urged to Boycott Samples
  • Sample Safety Issues
  • Conflict of Interest Issues
  • Do Samples Increase Drug Costs?
  • Getting Around Formularies
  • Do Samples Help Indigent Patients
  • Are Samples Helpful in Prescribing the Correct Medication?
  • Physicians Value Samples, But...
  • Do Samples Increase Access and Benefit Sales?
  • Should Samples Be Banned?
Source: Pharma Marketing News. Click here to order the complete reprint.

Last edited by JohnMack : 21st February 2009 at 06:55 AM.
Reply With Quote
  #2  
Old 5th March 2010, 04:00 AM
jimmy03
 
Posts: n/a
Default Re

Well, I don't see any reason to ban these samples..rather these samples are quite helpful, for the doctor's and customers..So . it will not be a good idea to ban these free samples...
Reply With Quote
  #3  
Old 29th March 2010, 10:27 AM
jack705
 
Posts: n/a
Default

Drugs sample provision should not be banned, because may be it has many demerits as you mention above but we should not overlook its merits as it will not only help for a physician to prescribe "sophisticated" medicine to cure disease but it also going to boost a healthy competition among pharma industries.
Reply With Quote
  #4  
Old 14th May 2010, 02:44 PM
calvindyol
 
Posts: n/a
Default Re

Banning samples of pharma products is not a very wise step, Drug free sample should be there, so as to test the effectiveness of medicines...
Reply With Quote
  #5  
Old 30th August 2010, 12:33 AM
angela1488
 
Posts: n/a
Default Re : Should Free Drug Samples Be Banned?

Free samples of Drugs - I don't thinks its an any problem with banning the free drugs, free samples its a good idea for reaching customer and find their reviews on particular drugs, its best way to check the quality of the drug.
Reply With Quote
  #6  
Old 23rd September 2010, 04:32 AM
angelinadiaz
 
Posts: n/a
Default

I think free drug sample s should not be banned...it is good way to promote their products.
Reply With Quote
  #7  
Old 7th December 2010, 03:39 AM
alexa001
 
Posts: n/a
Default Hello

We can get good information about various drugs by free drugs promotion... I think this idea is good for both(customer and seller)

Regards
Alexa
Reply With Quote
  #8  
Old 10th January 2011, 01:27 AM
sharon.baker
 
Posts: n/a
Default Hello

Today, drugs is a need of healthy body. We can stay healthy with the help of health diet, regular exercise, daily walking etc. But some time drugs are very essential with healthy diet for keeping healthy body. For ex. generic viagra is a medicine which is used for treating male impotence. Thanks
Reply With Quote
  #9  
Old 1st March 2011, 11:18 PM
devinsmith
 
Posts: n/a
Default RE : Should Free Drug Samples Be Banned?

Its No used by banning free drug samples.
Its essential now days as per marketing purpose.
If free drug sample having no side effects and FDA approved then its good to provide free drug sample.

To know More on Viagra Drugs with free samples*

Generic Viagra Online | Online Kamagra | Generic Levitra Online
Reply With Quote
  #10  
Old 7th March 2011, 10:03 PM
n_touch
 
Posts: n/a
Default

I can see the points for each on this. I was in the medical field for a number of years working in the emergency rooms. We were asked on a regular basis fro free samples since many patients that we worked with could not afford their own.

I don't think that using samples hinders a doctors choice in what meds he will prescribe, or what meds the patient will take. As far as increasing the costs, I don't see that either. Many drug reps have other things that they spend money on as well that costs just as much.

In the long run, I can only see the benefits of using samples, and don't see a reason to ban the use of them.
Reply With Quote
  #11  
Old 29th March 2011, 01:12 AM
leellwood
 
Posts: n/a
Default

Free samples are great help for doctors as well as customers and i think they should not be banned
Reply With Quote
  #12  
Old 16th March 2012, 05:57 AM
Montekbpharma Montekbpharma is offline
Montekbpharma
 
Join Date: Mar 2012
Location: California
Posts: 2
Default Should Free Drug Samples Be Banned?

Hello friends ,

I think there is no problem for selling free drug samples . It is Good for Marketing .

Thanks !!
Reply With Quote
Reply


Thread Tools
Display Modes Rate This Thread
Rate This Thread:

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


All times are GMT -5. The time now is 10:52 AM.


Powered by vBulletin® Version 3.6.4
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
(c) 2014, Pharma Marketing Network. All rights reserved.