Pharma Marketing News
News & Views for
Responsible Marketers

Messages from Our Sponsors

Pharma Glossary

Pharmaguy's Picks

Pharma Marketing Network Curated Content Forums
The Leading Online Source of Curated Content for Pharmaceutical Marketing Experts
Newsletter | Conferences | Podcasts | Glossary | Surveys | Blog | Advertising Information | Contact Us

"Must Read Blog for Insiders." -- Wall Street Journal
Pharma Marketing News
Current Issue of Pharma Marketing News Available!

Search the Entire Pharma Marketing Forums Site

Go Back   Pharma Marketing Network Curated Content > Pharmaceutical Marketing & Communications > Internet and Social Media Marketing

Internet and Social Media Marketing Topics & news related to pharma marketing via the Internet in general and social media in particular.

Thread Tools Rate Thread Display Modes
Old 20th July 2010, 12:38 AM
Posts: n/a
Default Top 5 tips for an effective email campaign

Hello Friends.........

If you had Top 5 tips for sending an effective email marketing campaign. What would they be ?

Reply With Quote
Old 23rd July 2010, 06:10 AM
Posts: n/a

Do you have the leads? Or you would be using this technique over scrap emails?
Reply With Quote
Old 7th August 2010, 01:58 PM
Posts: n/a
Default Powerful Elements in List Building

List building is possibly one of the most important factors when it comes to online success. It’s vital because building a good and healthy list can contribute to the success of almost any online goals, ventures, or activities.

Often list building can be used to get more traffic, leads, and of course sales for the business/products/services you may have or are promoting.

It is extremely easy to do; but, only if you understand two critical and proven principles.

These two well known principles are the main ingredients to any list, and without them you can find that list building is not as “smooth” going as you may want. So understanding these principles is key to making an effective and successful list that could last for years.

Powerful Elements in List Building:

1.) Free Giveaways- Giving away useful information in free products such as e-books, videos, reports, discounts, and prizes is a tested method for building solid relationships with your visitors and customers. This is seen time and again with offline companies and especially franchises that will have special sales, hold major events, or give away prizes. In fact, giving away free items is the quickest way to build a list because people are looking for value…and something free.

Although giving things away for free is the sure-fire way of attracting more visitors and contacts, many marketers have objected to this act simply because they fear it might attract the “wrong kind” of subscriber or customer. Often this refers to “tire-kickers” or people that will never buy anything because they are looking for a “free meal”.

Attracting “tire-kickers” has more to do with the nature of your gift and the kind of contacts you’re building. For example, if giving away guides to buying the best and latest gadgets or the fastest cars, then this will definitely attract the “buying customers” if done right. The solution to attracting the right customer is to tweak methods by adjusting the marketing to incorporate free elements appropriately.

2.) Value- Any list should include the offering of a valuable relationship between the expert and the subscriber. Subscribers join lists because they are looking for information in a subject they have enthusiasm for, are studying, or have a career in. In short, they are looking for benefits, and so in order to keep subscribers the key is to provide these benefits in the best way possible. An easy way to identify these benefits is to make a list of what someone would want to receive when joining a list, or you could put yourself in the subscribers shoes.

For example, what benefits would be the most enticing?:
- receiving important information
- getting special & valuable content
- getting to participate in forums with like-minded people
- receiving workshops/training videos
- getting updates and timely announcements

Whatever the benefits may be its important to make them the main selling points when building a list.

Besides the two elements of ‘Value’ and ‘Free Giveaways’ there is also a psychological reason to people joining lists.

The fact is that people like to feel included and want to become emotionally involved in their interests with like-minded individuals. This factor is great to keep in mind when building a list since including a comment box or forum in relation to your list can add to its success.

Ultimately, addressing these elements can possibly ensure a loyal list of contacts for years to come.
Reply With Quote
Old 26th August 2010, 05:56 AM
Shane Warne
Posts: n/a

Have a distinct headline for each mail which builds on the subject line (first 3 words most important) and adds a reason to read more or click (large font, reverse out text, not obscured by a branded banner which is the same in each email - although do need a clear brand to prove a reliable source - and in From). BTW. It seem shorter subject lines are best. Use a Text-based hyperlink call to action in the lead in text preview pane for those using Outlook or near to top anyway for everyone using webmail readers. Try to get those impulsive clickers to act. Also provide an alternate image call-to-action with alt tags for those who haven't downloaded images. Don't use a design based solely on sliced images - some text is essential to maximize response.
Use a two-column format - this will enable you to pack more above the fold. Tinted panels work well. Trend to using table-of-content and call-to-action on the left of screen where we scan down and not truncated on right. First use a teaser postcard format - these can get good click-throughs since you intruige and don't give too much away. Then follow-up with a more detailed email building an argument for those you haven't convinced. Short copy is not best in all cases just as for offline. If you can afford it integrate with direct mail for max effect. Don't just have the direct 'buy now', 'get a quote', etc, but have softer specific 'find out more' style calls-to-action to engage which will intrigue people on the list. I hope some of those give some inspiration Lee - let us know how you get on.
I wouldn't worry too much about the spam filters on copy as long as you don't overdo it. Reputation is more important, so it can help to use an established broadcaster. If you want to try your spam scores I have collected several email marketing tools.
Reply With Quote
Old 9th September 2010, 11:02 PM
Posts: n/a

There are so many important functions in all aspects of your e-marketing campaign plays a well-designed e-mail to promote. From visual content, your goal is to improve the rates of initiation and increasing returns: No No stone was left unturned, all content is examined. Success is not a coincidence that its damn hard work. But in the end is worth it.
Reply With Quote
Old 24th September 2010, 01:20 PM
Posts: n/a

Good to notice..

Dedication, Developing our skills, dare, determination to be stay still and final D is.. dream big.

Reply With Quote
Old 4th December 2010, 05:17 AM
Posts: n/a

1. Pick a fantastic subject line. The subject line has to grab the recipient's attention from the outset to encourage them to open the email.
2. Don't use too many images in the body. A lot of email service providers will block pictures or send the email straight into the junk folder.
3. Keep the email brief and to the point. Don't waffle on, the recipient will quickly close it and delete it.
4. Be clear in the message. Clearly state your intentions and what you expect from the recipient.
5. Make the copy enticing. Draw the recipient into the email and make them want to click through.
Reply With Quote
Old 12th December 2010, 07:30 AM
Posts: n/a

Make it easy to subscribe. If you have a brick-and-mortar shop, you might have users sign a guest book to keep them up-to-date on events and special deals.

On a website, invite users to enter their emails for future discounts or promotions. Remind them you will not sell their information.
Reply With Quote
Old 25th December 2010, 04:19 AM
Posts: n/a

It's very informative and useful tips.

Last edited by Zombie20 : 25th December 2010 at 02:39 PM.
Reply With Quote
Old 23rd January 2011, 03:52 PM
Posts: n/a

1. Have a distinct headline for each mail which builds on the subject line.(first 3 words most important) and adds a reason to read more or click.
2-Use a Text-based hyperlink call to action in the lead in text.
3-3. Use a two-column format - this will enable you to pack more above the fold.
4-Develop a multi-message campaign for more impact / reinforcement.
5-Try different forms of offer to maximize click through
Don't just have the direct 'buy now', 'get a quote', etc, but have softer specific 'find out more' style calls-to-action to engage which will intrigue people on the list
Reply With Quote
Old 2nd February 2011, 08:38 AM
Posts: n/a

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing.
Reply With Quote
Old 5th February 2011, 02:55 PM
Posts: n/a

I really appreciate your these tips.
Reply With Quote
Old 6th March 2011, 12:02 PM
Posts: n/a

The first step in "Email Marketing" is growing your list of "subscribers" -people who've given you permission to send them information.Once you start building your list, you can start periodically emailing out informative tips as well as high-quality, valuable information. Eventually you will start lightly selling your own products and services that your subscribers might be interested in buying.
Reply With Quote
Old 9th March 2011, 12:35 AM
Posts: n/a

1. Opt-In- no point in spamming people, you want people to read what you are writing, and if you are using a good tracking system, spam will only hurt your numbers.
2.Offer Something- people asked to receive your email, give them something that makes them feel special, this will help in keeping the opening them, and coming back for more.
3.Timing- send on Tuesday morning, this is the best time for people to open an email and spend time reading it.
4. Regular Scheduling- send emails out every two weeks or so, this will do two things, one it will condition them on getting them on a reg basis, and two it will make sure that you are not sending to many so that people stop opening your emails.

Hope that helps you out and good luck with your campaign.
Reply With Quote
Old 11th March 2011, 03:41 AM
Posts: n/a

Hello guys...!
Thanks for sharing effective email campaign tips....Its really informative...I really like this kind of informative post...Please keep sharing like these information with us....!
Reply With Quote
Old 10th August 2011, 10:59 PM
Posts: n/a

Here are top 5 tips for Top 5 email campaign and they are: Get permission to reach the Inbox, Optimum frequency, Content remains king, Personalization and targeting and Option to opt out.
Reply With Quote
Old 26th September 2011, 02:28 AM
Anthony Anthony is offline
Join Date: Mar 2011
Location: India
Posts: 4

E-mail marketing is one of the most effective sales tools you can use in your business. This is known as the cheapest method of marketing in internet marketing which is very accurate and effective. A well-crafted e-mail campaign can bring new customers and can also keep your current customers aware about your product and services. There are many benefits which shows the effectiveness of the email marketing and many tips which make the email marketing more effective, we are going to discuss some of them.

1. Avoiding the Spam Filters
2. The Power of Personalization
3. One-Click Unsubscribed
4. Repeat Email Communication
5. Link-Click Testing
Online Directory | SME
Reply With Quote
Old 28th March 2012, 01:42 PM
Posts: n/a

The topic information of the e-mail should be exciting enough to be started out by people. Stop using standard and typical topic lines. Take a position out by using attention-grabbing wrinkles because they can do or break your business e-mail.
Reply With Quote

Thread Tools
Display Modes Rate This Thread
Rate This Thread:

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

All times are GMT -5. The time now is 01:25 PM.

Powered by vBulletin® Version 3.6.4
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
(c) 2014, Pharma Marketing Network. All rights reserved.