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Regulatory Affairs News and topics related to marketing laws, regulations and guidelines. Includes news feeds from FDA, including press releases, advisory committee meeting announcements, and drug safety notices.

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Old 22nd May 2012, 09:37 AM
Pharma Newshound Pharma Newshound is offline
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Default Sanofi Comments to FDA Regarding Draft DTC Guidelines

Sanofi, in a comment submitted to FDA argues that "the process [for pre-review of TV ads] presented in the draft guidance would potentially require the sponsor [ie, Sanofi and other pharma companies] to cease the use of TV ads as a vehicle to educate consumers due to significant production challenges as a result of the draft proposed process."

[See Pharma Marketing Blog post: "Sanofi Says Proposed FDA DTC Guidelines Would Effectively Kill TV Drug Ads"]

See Sanofi's comments attached.
Attached Files
File Type: pdf Sanofi_Comments.pdf (1.29 MB, 107 views)
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Last edited by pmnadmin : 22nd May 2012 at 09:58 AM.
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