
This is a slightly different mail. It is in a way related to sales effectiveness.
Why is there no space on this network for issues related to retailing? This all important field is intimately related to all marketing efforts. We can get some good insights and discussions on retailing related issues.
Recently on St. Valentine's day, Boots in UK wanted to 'celebrate' their National Impotence Day through a 4 tablet OTC sale of Viagra, which however did not come through. However, the buzz must have raised sales of Viagra in UK.
In India, the pharma retail space is on a consolidation wave. Retail chains are now happening - Lifeken, Trust, Green Cross etc.
The retailing revolution (pharma and non pharma) is a hot topic of discussion in business circles of India. - Sunil S Chiplunkar.
www.pharmaceuticalshealthcare.blogspot.com