I was aksed this question and thought I'd post it here to see if anyone could help with the answer:
Do you know what the average cost of a pharma sales call is? I heard a number at HCEA Summit this week of $1800.
I replied: I haven't heard numbers that high, more in the $600-$800 range. Maybe if you add free lunch for the staff and/or AWP of samples dropped off, it could be that high.
Any other estimates out there?
SINCE SALES HAS TO OCOVER COMPANY EXPENSES ULTIMATELY THE COST OF A CALL IS COMPANY EXPENSES DIVIDED BY NUMBER OF SALES CALLS. I AGREE THAT THERE ARE OTHER PROMOIOTNAL CONTACTS THAT WOULD HAVE TO BE FACTORED BUT THAT WOULD BE EASY - WHAT IS THE PERCENTAGE OF THESE OTHER CONTACTS AND SIMPLY DO THE MATH, HOWEVER THE COST OF A SALES CALL IS WAY ABOVE $600-$800