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Physician Marketing, Sales, & Education Topics related to pharma's communications with physicians, including marketing, sales, and support of symposia and continuing medical eduaction (CME)

Poll: What is the Average Cost of a Sales Call by a Rep?
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What is the Average Cost of a Sales Call by a Rep?

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  #1  
Old 19th January 2007, 08:35 AM
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JohnMack JohnMack is offline
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Default What Is Average Cost of Sales Call?

I was aksed this question and thought I'd post it here to see if anyone could help with the answer:

Do you know what the average cost of a pharma sales call is? I heard a number at HCEA Summit this week of $1800.

I replied: I haven't heard numbers that high, more in the $600-$800 range. Maybe if you add free lunch for the staff and/or AWP of samples dropped off, it could be that high.

Any other estimates out there?
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  #2  
Old 20th January 2007, 10:40 AM
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Default How about $142?

I just found this number in the PMN Reprint "Intelligent Online Sampling Strategies": the average estimated cost of $142 for an office-based physician call (Scott-Levin RAPP Study Report, 2002).

This may be a little low for current costs, but it surely puts the lie to any estimate in the $1800 range!
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  #3  
Old 26th February 2007, 08:23 AM
Trevor Donovan
 
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Default Cost per Sales Call

Hi,

It's also important to consider the cost per contact. How many sales calls result in face to face time with physicians? I think you are looking at least at a factor of X3.

Rgds,
Trevor
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  #4  
Old 8th June 2007, 09:02 AM
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Default

Quote:
Originally Posted by JohnMack View Post
I was aksed this question and thought I'd post it here to see if anyone could help with the answer:

Do you know what the average cost of a pharma sales call is? I heard a number at HCEA Summit this week of $1800.

I replied: I haven't heard numbers that high, more in the $600-$800 range. Maybe if you add free lunch for the staff and/or AWP of samples dropped off, it could be that high.

Any other estimates out there?
SINCE SALES HAS TO OCOVER COMPANY EXPENSES ULTIMATELY THE COST OF A CALL IS COMPANY EXPENSES DIVIDED BY NUMBER OF SALES CALLS. I AGREE THAT THERE ARE OTHER PROMOIOTNAL CONTACTS THAT WOULD HAVE TO BE FACTORED BUT THAT WOULD BE EASY - WHAT IS THE PERCENTAGE OF THESE OTHER CONTACTS AND SIMPLY DO THE MATH, HOWEVER THE COST OF A SALES CALL IS WAY ABOVE $600-$800
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  #5  
Old 8th October 2010, 07:35 AM
jameswoods941
 
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Default Hello.....

Hello,
I thought that the average cost of sales should be in the range of $501 to $1,000. I'm not sure but it could be....

Thanks very much!
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  #6  
Old 21st October 2010, 07:50 AM
samwoods622
 
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Default Great Forum Site.....

Hey this is Sam Woods, from NY. I'm newbie to this forum. I have found great news about Pharmaceutical Sector. Great Forum site. Thanks very much!



viagra generic online
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  #7  
Old 26th November 2010, 10:28 PM
arvindwilliam
 
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Most sales and marketing agreement to spend an average of nearly $ 200,000 to maintain sales of their field. The work of the costs of an average sales per call.
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  #8  
Old 14th September 2011, 11:18 PM
Gordgr33n
 
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I would have thought it depended on the type of call and what was expected of the rep! $140.00 is low and $1800 is high end. I imagine it is somewhere in between.
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  #9  
Old 5th December 2011, 03:33 AM
catiii
 
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Default catt

I did a search on the topic and found almost everyone will agree with your blog.
Online Business Listings
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  #10  
Old 11th January 2012, 02:13 AM
online_doctor online_doctor is offline
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Default

This thread has been online for a long time, and I think the question is still relevant. Does anyone have statistics backed by a pharmacy or doctor?
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