What Is Average Cost of Sales Call?

JohnMack · #1 19th January 2007, 09:35 AM

I was aksed this question and thought I'd post it here to see if anyone could help with the answer:

Do you know what the average cost of a pharma sales call is? I heard a number at HCEA Summit this week of $1800.

I replied: I haven't heard numbers that high, more in the $600-$800 range. Maybe if you add free lunch for the staff and/or AWP of samples dropped off, it could be that high.

Any other estimates out there?

JohnMack · #2 20th January 2007, 11:40 AM

I just found this number in the PMN Reprint "Intelligent Online Sampling Strategies": the average estimated cost of $142 for an office-based physician call (Scott-Levin RAPP Study Report, 2002).

This may be a little low for current costs, but it surely puts the lie to any estimate in the $1800 range!

#3 26th February 2007, 09:23 AM

Hi,

It's also important to consider the cost per contact. How many sales calls result in face to face time with physicians? I think you are looking at least at a factor of X3.

Rgds,
Trevor

#4 8th June 2007, 10:02 AM

Quote:

Originally Posted by JohnMack

I was aksed this question and thought I'd post it here to see if anyone could help with the answer:

Do you know what the average cost of a pharma sales call is? I heard a number at HCEA Summit this week of $1800.

I replied: I haven't heard numbers that high, more in the $600-$800 range. Maybe if you add free lunch for the staff and/or AWP of samples dropped off, it could be that high.

Any other estimates out there?

SINCE SALES HAS TO OCOVER COMPANY EXPENSES ULTIMATELY THE COST OF A CALL IS COMPANY EXPENSES DIVIDED BY NUMBER OF SALES CALLS. I AGREE THAT THERE ARE OTHER PROMOIOTNAL CONTACTS THAT WOULD HAVE TO BE FACTORED BUT THAT WOULD BE EASY - WHAT IS THE PERCENTAGE OF THESE OTHER CONTACTS AND SIMPLY DO THE MATH, HOWEVER THE COST OF A SALES CALL IS WAY ABOVE $600-$800

#5 8th October 2010, 08:35 AM

Hello,
I thought that the average cost of sales should be in the range of $501 to $1,000. I'm not sure but it could be....

Thanks very much!

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#7 26th November 2010, 11:28 PM

Most sales and marketing agreement to spend an average of nearly $ 200,000 to maintain sales of their field. The work of the costs of an average sales per call.

#8 15th September 2011, 12:18 AM

I would have thought it depended on the type of call and what was expected of the rep! $140.00 is low and $1800 is high end. I imagine it is somewhere in between.

#9 5th December 2011, 04:33 AM

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online_doctor · #10 11th January 2012, 03:13 AM

This thread has been online for a long time, and I think the question is still relevant. Does anyone have statistics backed by a pharmacy or doctor?