Pharma Data Distrusted by Docs * Pharma Communities Rated

[pharmaguy]

November 19, 2012

(Also see the Pharmaguy SM Pioneer Daily: http://bit.ly/pgSMdaily)

[Contents: Pharma Data Distrusted by Docs * Pharma Communities Rated]

Is Big Pharma getting too much flak from doctors?

Reuters

Big Pharma's image problem, fueled by numerous high-profile scandals, may have made doctors so skeptical of the industry that it's warping their judgment, a new survey suggests.

Researchers found that doctors shown summaries of hypothetical drug tests lost their confidence in the results when a pharmaceutical company had paid for the studies.

Doctors were less willing to prescribe the drug under study, and they even downgraded the very scientific methods they would praise when drugmakers hadn't backed the research.

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Also, read these related articles:

• GSK's Coverup of Avandia's Heart Risk Data: Is This How the Entire Industry Views Its Responsibility to Patients?
• Merck's Hand in the Cookie Jar

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Measuring Online Communities: Pharma vs. Other Industries

Pharma Marketing Blog

The pharmaceutical industry "would benefit from studying and judiciously adopting some of the more innovative ways that other industries interact and build band affinity through their community models," says ComBlu, a firm which builds online and offline communities. Comblu's fourth annual study, "State of Online Branded Communities," offers a view of how some of the biggest and most respected brands approach online community broadly defined as "an engagement ecosystem that has no walls. Community includes offline conversations, social networks, review sites, gated brand communities and content hubs," says Comblu.

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Also, read this related article:

• Digitally-Feeble Pharma

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(Also see the Pharmaguy SM Pioneer Daily: http://bit.ly/pgSMdaily)