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#1
31st January 2007, 08:27 AM
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Pfizer PhD Phobia, Barbie Sales Reps, Takeda Responds
Pfizer PhD Phobia
This Annals of Family Medicine study of DTC advertising (see "TV DTC Educate Little, Increase Sales Less") may or may not be Pharma Marketing Blogworthy (ie, worth my time analyzing here), but a statement from a Pfizer spokesperson meant to... Read the whole entry » Email to a friend Takeda: It Isn't a Reminder Ad --- Wha!!! You heard about the Rozerem reminder ad first on Pharma Marketing Blog (see "Rozerem Reverts to Reminder TV Ads"). Now get a load of Takeda's lame excuse: "We dont believe that they are reminder ads," said Matt Kuhn, spokesman for Takeda... Read the whole entry » Email to a friend Barbie Drug Reps I'd Like to See In case you haven't noticed, sometimes I work in sync with Insider over at PharmaGossip. We seem to be on a hot streak right now. You can dress Barbie dolls for any occasion -- even for detailing physicians as pharmaceutical reps. The site Denise... Read the whole entry » Email to a friend
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