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Old 31st January 2007, 07:27 AM
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JohnMack JohnMack is offline
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Default Pfizer PhD Phobia, Barbie Sales Reps, Takeda Responds

Pfizer PhD Phobia

This Annals of Family Medicine study of DTC advertising (see "TV DTC Educate Little, Increase Sales Less") may or may not be Pharma Marketing Blogworthy (ie, worth my time analyzing here), but a statement from a Pfizer spokesperson meant to...
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Takeda: It Isn't a Reminder Ad --- Wha!!!

You heard about the Rozerem reminder ad first on Pharma Marketing Blog (see "Rozerem Reverts to Reminder TV Ads"). Now get a load of Takeda's lame excuse: "We don’t believe that they are reminder ads," said Matt Kuhn, spokesman for Takeda...
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Barbie Drug Reps I'd Like to See

In case you haven't noticed, sometimes I work in sync with Insider over at PharmaGossip. We seem to be on a hot streak right now. You can dress Barbie dolls for any occasion -- even for detailing physicians as pharmaceutical reps. The site Denise...
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